Chief Chat: Cherokee Nation Breaks New Ground With Film Incentive

Osiyo,

From time immemorial, Cherokee people have shared stories to pass on our history and our values. The tools of storytelling have changed in the modern world, but the need to tell our stories is no less important. By growing the film and television industry within the Cherokee Nation Reservation, we can make sure our stories are seen and heard around the world. And we can be an important part of one of the most promising growth industries in Oklahoma.

In a historic investment, Cherokee Nation recently became the first tribal nation in the United States to provide a film incentive program. The Cherokee Nation Film Office will soon offer up to $1 million in annual cash rebates for qualifying productions filmed on our tribe’s 14-county reservation. Productions can earn a 20 percent cash rebate for qualified expenses, and productions that employ Native American citizens or use Native-owned businesses can boost their rebate to up to 25 percent.

Filmmakers can potentially combine the Cherokee Nation Film Incentive with the state of Oklahoma’s incentive, a $30 million annual rebate program signed into law last year.

Oklahoma is already emerging as one of the most desirable states for the film and television industry. This state has a wealth of cultural heritage, a talented workforce and diverse locations. This groundbreaking effort will enable us to take another step forward to making Cherokee Nation a national hub for filmmaking. We are adding the entertainment industry to our diverse mix of profitable businesses successfully operating in northeast Oklahoma, creating good jobs for our citizens and neighbors.

The Cherokee Nation incentive program was designed specifically to support tribal citizens, families and small businesses in local communities.

Many of the crucial positions that make this industry flourish are behind the scenes. That means opportunities for carpenters, electricians, caterers, drivers and other skilled staff. As the industry grows in Cherokee Nation, productions will need many more local staff working in technical and crew jobs. We have a skilled workforce in northeast Oklahoma and educational partners in higher education and Career Tech to grow it even more.

Since launching three years ago, our Cherokee Nation Film Office has made great progress in its mission to increase the presence of Native Americans in the film and television industries. Through scholarships; learning opportunities; a first-of-its-kind Native American talent and crew directory; and partnerships with state and local agencies, universities, nonprofits and other stakeholders, our film office is already making tremendous strides to open doors for Indigenous creatives.

Together, we are changing the narrative about Native peoples and culture. We are correcting many years of misrepresentation and harmful stereotypes. We are bringing diversity and accurate representations of Native identity to the film industry, and we are giving Native writers, directors, actors and other creative talent the chance to share our stories with the world.

The Cherokee Nation Film Incentive is our latest investment in helping prosperous industries flourish in Indian Country. It adds to the dynamic impact of Cherokee Nation’s people, businesses and government. I look forward to seeing good jobs, an economic boost, and new opportunities for our people to shine and thrive.

Chuck Hoskin Jr.
Principal Chief

About Cherokee Film

The mission of Cherokee Film is to reclaim Cherokee and Native narratives by increasing representation across film and media while creating an ecosystem that supports production and drives economic activity in the Cherokee Nation.

Cherokee Film is owned by Cherokee Nation Businesses, the board-governed holding company of the largest Native American tribe in the U.S. One-hundred percent of the company’s profits support future business investments and the well-being of the tribe’s citizens through health care, education and job creation, ensuring better lives for Cherokees today and tomorrow.

For more information, please visit Cherokee.film or follow Cherokee Film on Facebook, XYouTube and Instagram.

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Michael Musante

Film & TV Finance and Development Executive

Michael is the executive in charge of film and TV finance and development at Cherokee Film. Prior to that, he was vice president of film production and acquisitions at American Zoetrope for more than seven years and a co-founder, along with Roman Coppola, of The Decentralized Pictures Foundation, a 501(c)(3) nonprofit dedicated to supporting independent filmmaking and filmmakers from underserved and underrepresented communities. He continues to serve on its board. He is an attorney, admitted to practice in New York and North Carolina, and received his Bachelor of Arts from Duke University and his law degree from the University of Michigan Law School in 2001. He practiced law for 10 years before becoming a full-time creative film producer. He has worked closely with such accomplished filmmakers as Roman Coppola, Sofia Coppola, Gia Coppola, Ted Kotcheff, Martha Coolidge, Fred Roos and Richard Chew before and during his time at American Zoetrope. During his tenure at American Zoetrope, he oversaw the development and production of several feature films: Gia Coppola’s “Mainstream,” starring Andrew Garfield, Maya Hawke, Nat Wolff and Jason Schwartzman; “Fairyland,” starring Emilia Jones and Scoot McNairy; as well as the production of “The Outsiders” musical, which debuted on Broadway at the Bernard Jacobs Theatre on April 11, 2024.

Todd Roberts

Soundstage Manager

Todd Roberts serves Cherokee Film as soundstage manager. He has more than 35 years of experience as a photographer and filmmaker. He is multi-passionate in skills and subject matter. He’s created more than 400 episodes of documentary-style television shows (“Doomsday Preppers,” “Man vs. Food Nation,” “Safari Hunter’s Journal,” “House Hunters International” and more) produced in 22 countries and airing nationally. Todd’s commercial films have served his clients well (American Express, Audi, Freightliner Trucks, Volkswagen, United Way, Walmart and many more). Todd’s productions have received numerous accolades (Addy Awards, Communicator Awards, Flame Awards, ITVA Awards, Summit Awards, Telly Awards, as well as awards from film festivals). While his skills and interests are broad, Todd’s overarching theme is the art of storytelling.

Maggie Cunningham

Pawnee Nation

Film Commissioner

Maggie Cunningham (Pawnee Nation) is a Regional Emmy-winning producer and the Cherokee Film Commissioner. Before joining the OsiyoTV team, Maggie worked in the museum and cultural heritage field. Her previous roles included positions as an archivist and tribal NAGPRA coordinator. She also spent time as a project manager for several Native-owned consultation and media production firms. She saw firsthand the impact an Indigenous narrative can have on a community during her time researching at Te Papa Tongarewa, the National Museum of Aotearoa (New Zealand). She continued to cultivate this focus in her years of cultural heritage work and storytelling. Her experience working within Native communities here in Oklahoma has only solidified her drive to tell authentic Native-led stories with the power and impact of film. Maggie holds a bachelor’s degree from Dartmouth College in studio art and Native American studies. She earned her Master of Arts from New York University. Maggie resides in Tulsa with her family.

Hannah Roark

Cherokee Nation

Film & TV Development Specialist

Hannah Roark holds a Master of Fine Arts in screenwriting from Florida State University’s College of Motion Picture Arts and graduated with highest distinction from the University of Kansas, where she earned her bachelor’s degree with honors in English. She joined the Cherokee Film team in July 2022. Her prior film production experience includes work as an office production assistant, director’s assistant, production coordinator and associate producer. When she’s not at work, Hannah is writing screenplays, TV pilots, or collaborating in writers’ groups. She believes that every good story can be a great one.